In his book titled Entertainment Tourism, Chi Fung Lam and Jian Ming Luo, stated that entertainment tourism has recently become more popular with tourists increasingly looking out for destinations that can provide buzz and entertainment.
This statement holds true for Kampala. If you have lived in Kampala long enough, you should know that this is a city that never sleeps. There is always a party somewhere.
From dance, music, films, festivals comedy nights, concerts, among other events, the entertainment tourism is gaining traction. It is safe to say that entertainment, if well-exploited, has the potential to boost tourism.